Psychology
Increasing the number of choices logarithmically increases the time needed to make a decision
HERE’S THE INTERESTING PART
A restaurant menu with fifty pages is a psychological torture device. Hick's law dictates that the more options you toss at a human brain, the longer its processing speed lags. By giving people total freedom of choice, you guarantee they will spend forty-five minutes staring blankly at a screen before aggressively ordering chicken tenders.
One discovery leads to another.
Keep exploring facts in this topic.
Psychology →
