A closer look
Apple's first computer went on sale in 1976 for the unusually specific and somewhat satanic price of exactly six hundred and sixty-six dollars and sixty-six cents. Steve Wozniak claims he didn't realize the demonic implications of the number and simply chose it because he liked repeating digits and it represented a clean one-third markup on the wholesale hardware cost. Buyers literally just got a fully assembled circuit board and had to provide their own keyboard, monitor, and wooden case to actually make the machine functional. It was the perfect early indicator that Apple would spend the next fifty years charging an absolute premium for beautifully designed hardware while forcing you to buy the essential accessories completely separate just to use the thing






