A closer look
The entire era of wildly wandering aisles to pick out a movie began right next to the unleaded pumps. In 1977, George Atkinson bought thousands of dollars' worth of early VHS and Betamax tapes. Realizing they were far too expensive for most people to actually buy, he set up a tiny rental shop out of a storefront in Los Angeles. He charged a daily fee, entirely pioneering the massively lucrative home video rental industry.






