Myths & mysteries
Operated a highly successful mail order firm
HERE’S THE INTERESTING PART
Idries Shah is known for introducing traditional Eastern esoteric tales to Western audiences, but he financed this massive cultural bridge by running a highly lucrative mail-order business selling carpets and novelties. He treated his philosophical outreach exactly like a corporate retail launch, proving that enlightenment pairs surprisingly well with global shipping logistics.
This article describes beliefs and cultural traditions, which are not necessarily scientifically established facts.
One discovery leads to another.
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