A Business Card Stands In for an Introduction
In Japanese business settings, exchanging cards—known as meishi kōkan—helps establish who is in the room and how each person fits into an organization. A card typically identifies not just a name but also a company and job title, details that can be hard to catch during a spoken introduction. Treating the exchange as a small formal ritual gives both people a moment to register those details.
Attention Is Part of the Courtesy
The point is not simply to avoid bending or dropping a card. Looking at it briefly helps connect a person’s name and role to their face, while handling it carefully signals that the information—and the person represented by it—deserves attention. In a meeting, people may keep received cards visible on the table, sometimes arranged to match where colleagues are sitting, so they can refer to names and titles during conversation.
That makes the card a practical aid as well as a social gesture. It can reduce uncertainty about how to address someone, especially when several people are meeting for the first time. The exchange turns a quick introduction into a shared moment of recognition. Customs vary by workplace and situation, but the underlying courtesy is easy to understand: give the other person’s identity your attention before moving on.






