A closer look
Before toxic Twitter hashtags and online petitions, there was Bjo Trimble and a mountain of physical envelopes. When NBC threatened to ax the original Star Trek after its second season, Trimble mobilized a highly organized letter-writing syndicate, utilizing early sci-fi convention mailing lists to flood the network with over 115,000 angry pieces of mail. Executives were so terrified by the unprecedented volume of coordinated paper-based rage that they renewed the show, accidentally keeping a billion-dollar pop culture behemoth alive.
