A closer look
Aries is the first sign of the zodiac wheel and is heavily associated with the spring equinox, new beginnings, leadership, and charging headfirst into situations with absolute, unearned confidence. Because they are the infants of the astrological calendar, they are stereotypically known for throwing massive temper tantrums the literal second they do not get their way. Associating this sign with a ram perfectly encapsulates the energy of a person whose primary conflict resolution strategy is to just repeatedly smash their head against a brick wall until the wall politely moves out of the way. It is a wildly successful rebrand to take a personality profile entirely based on poor impulse control and hyperactive aggression and market it as brave, pioneering leadership to people who just really like starting arguments at Sunday brunch






