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The hidden business behind glowing hotel reviews

HERE’S THE INTERESTING PART

Before you book a boutique guesthouse based entirely on its five-star streak, beware the review farm. Properties routinely incentivize guests with free drinks to post positive blurbs before they leave, or simply pay offshore farms to generate paragraphs about the 'majestic atmosphere.' If a review uses the word 'splendid' three times, it was written by a bot.

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The hidden business behind glowing hotel reviews
STACKY / Travel
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