A closer look
Pre-war British radio was an elitist bubble until regional programming unleashed aggressive Scottish variety shows onto unsuspecting high-society Londoners. The White Heather Club's early radio transmissions forced southern audiences to endure heavy regional dialects, folk jigs, and deafening bagpipes. London listeners were reportedly so appalled by the 'uncivilized' noise invading their parlors that the BBC received waves of angry letters, accidentally birthing the modern concept of regional media syndication.
