A closer look
Cloud computing is a deliberately misleading marketing term designed to make consumers envision their digital data floating peacefully in an ethereal sky, when in reality it is stored in massive, heavily guarded terrestrial server farms and transmitted through a sprawling network of deeply submerged ocean cables. We entrust our most intimate personal photographs, crucial financial documents, and embarrassing search histories to a fragile infrastructure that is routinely terrorized by rogue shipping anchors and aggressively curious sharks. The absolute absurdity of calling it the cloud becomes apparent the moment an underwater fiber-optic wire gets severed by a commercial fishing trawler, instantly wiping out a major streaming service and forcing millions of bored adults to actually read a book
