A closer look
Leave it to a folk rock legend to completely break the internet before half of us even had a decent broadband connection. Dylan’s team engineered a music video where viewers could surf through fake cable channels, watching everyone from news anchors to reality stars perfectly lip-syncing his classic track in real time. It was an absolute logistical nightmare to film, requiring precise timing across sixteen different simultaneous video streams. The result was a brilliant mockery of mindless television consumption that doubled as a digital marketing masterpiece.
