stackyFACTSTracking a highly anticipated package delivery unleashes far more pleasure chemicals than actually opening the box. The human dopamine system is built for the thrill of the hunt, meaning the actual acquisition of an item is neurologically a massive letdown.
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The best part of your holiday is the illusion of it while you are at work. Research shows that the dopamine spike experienced during the eight weeks leading…
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Pretending a terrible chore is a high-stakes mission actually works. Injecting imaginary points or arbitrary challenges into incredibly mundane tasks creates…
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Going to the grocery store on an empty stomach makes you buy horrible snacks. A lack of glucose fundamentally starves the brain regions responsible for…
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Why do millions of shoppers add items to digital carts only to immediately close the tab without buying?
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Without the promise of a paycheck, a gold star, or a slice of pizza, vast segments of human industry would completely collapse. Extrinsic motivation is a…
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