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Culture & entertainment

Soap operas really were created to sell soap

HERE’S THE INTERESTING PART

The peak of dramatic television was entirely bankrolled by domestic drudgery. Detergent manufacturers sponsored endless daytime radio and television melodramas specifically to captivate housewives, seamlessly weaving brain-melting plot twists with relentless advertisements for cleaning products.

Soap operas really were created to sell soap
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