Economy
3M fiercely protects its canary yellow sticky note trademark
HERE’S THE INTERESTING PART
Imagine gatekeeping a scrap of paper solely because of its mundane yellow hue. 3M trademarked the iconic canary yellow color of their Post-it notes, which was originally chosen by accident because a lab next door only had yellow scrap paper. Today, that accident is a legally defended corporate asset that blocks competitors from mimicking their stationery.
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