A closer look

You might think you're popping Bubble Wrap, but legally, you're just popping generic 'inflated cushioning.' The Sealed Air Corporation guards the Bubble Wrap trademark with a terrifying level of legal aggression to prevent it from becoming a generic term like aspirin or escalators. They originally invented it to be futuristic 3D wallpaper, which failed miserably, so now they just sue anyone who misuses the name of their addictive plastic packaging.