stackyFACTSWhen your product becomes so popular that people forget its actual name, you’re in a legal nightmare known as 'genericide.' The Velcro companies realized everyone was calling generic hook-and-loop fasteners 'velcro,' which legally risks stripping them of their trademark.
When your product becomes so popular that people forget its actual name, you’re in a legal nightmare known as 'genericide.' The Velcro companies realized everyone was calling generic hook-and-loop fasteners 'velcro,' which legally risks stripping them of their trademark. To fight this, their actual legal team released a hilarious, desperate music video begging the public to say 'hook-and-loop' so they wouldn't lose their billion-dollar intellectual property.
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