Seinfeld was famously pitched as a show about absolutely nothing, yet it somehow managed to establish a complex, iron-clad internal logic over nine massively successful seasons.

A closer look

Seinfeld was famously pitched as a show about absolutely nothing, yet it somehow managed to establish a complex, iron-clad internal logic over nine massively successful seasons. The writers adhered strictly to the rule of 'no hugging, no learning,' ensuring that the four main characters remained delightfully selfish, completely unredeemable sociopaths who never evolved or grew from their increasingly absurd mistakes. Millions of viewers tuned in every single week to watch awful people behave terribly over minor social inconveniences, making it a surprisingly accurate precursor to the daily experience of interacting with virtually anyone on modern social media platforms