Psychology
Why you think advertising works on everyone but you
HERE’S THE INTERESTING PART
You are a marketer's absolute favorite kind of victim. The third-person effect is the widespread belief that mass media and aggressive advertising perfectly manipulate the unwashed masses, but somehow have zero impact on your own highly advanced intellect. Meanwhile, you exclusively drink Coca-Cola because of a polar bear commercial you saw in 1998.
One discovery leads to another.
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