A closer look

They wanted to escape their fleshy earth vehicles, but they made sure their literal footwear was heavily branded. When the Hale-Bopp comet arrived in 1997, the cult's members committed mass suicide, believing an alien spaceship trailing the comet would pick up their souls. They prepared for their celestial journey packed with travel bags, exactly five dollars and seventy-five cents in their pockets, and fresh, matching corporate sneakers.