Economy
Mattel started with picture frames
HERE’S THE INTERESTING PART
The titan behind Barbie and Hot Wheels started out literally framing your photos. Elliot Handler made picture frames out of scrap wood and used the leftover slivers to build tiny dollhouse furniture on the side. When the miniature chairs started massively outselling the actual picture frames, they dropped the frames entirely to dominate the toy aisle.
One discovery leads to another.
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