A closer look

JZ Knight has spent decades making millions of dollars claiming she channels a thirty-five-thousand-year-old Lemurian warrior spirit named Ramtha who loves quantum physics. this ancient interdimensional entity apparently requires her to adopt a weird aristocratic accent and smoke a pipe while delivering timeless wisdom to paying audiences. for thousands of dollars, followers can attend her spiritual compound to wander blindfolded in a massive maze and listen to an ancient warlord dispense financial advice. despite former members explaining how the entire routine is highly choreographed and heavily monetized, she still commands a devoted following. it beautifully illustrates that to run a highly successful self-help empire, all you need is the confidence to pretend you are possessed by a prehistoric ghost with a business degree