stackyFACTSIndependent bookstores figured out how to sell their least popular inventory by wrapping it in brown paper. By scribbling a few mysterious adjectives on the front, they trick hopelessly romantic readers into paying full price for a novel they would have completely ignored otherwise.
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That exclusive hardcover you received in the mail is actually a highly optimized knockoff. To save massive amounts on shipping weight and manufacturing, these…
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If a grocery store novel fails to sell, nobody bothers shipping the brick back to the publisher. Instead, retail workers violently rip off the front cover for…
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Getting your weekly superhero fix depends on an absurdly fragile supply chain. For decades, local retailers were forced to bow to a singular, notoriously…
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That gorgeous, intricately stacked window display promoting the newest seasonal blockbuster is not organic curation by a passionate bookseller. It is highly…
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The publishing industry operates on a remarkably inefficient consignment model. Bookstores essentially borrow their stock, meaning they have the right to box…
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The concept of hyping up a book simply because other people bought it is older than you think. The word 'bestseller' was first printed in a Kansas newspaper…
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