A closer look
One cleverly edited video in the mid-2000s definitively proved that context is absolutely everything. Robert Ryang took a terrifying film about a man suffering a murderous psychotic break in a snowbound hotel and recut the raw footage to look like an uplifting movie about a quirky, loving father. By slapping a cheerful pop song over Jack Nicholson's maniacal grin, he birthed the modern trailer mashup trend, proving you can manipulate an audience into believing literally any cinematic narrative if you just use the right font and background music.
