stackyFACTSTech executives today give boring, sterilized keynotes, but Steve Jobs understood the power of macabre theatricality.
Tech executives today give boring, sterilized keynotes, but Steve Jobs understood the power of macabre theatricality. At the 2002 Worldwide Developers Conference, Jobs wanted to force developers to move on to the new Mac OS X. To make his point, he wheeled a massive coffin onto the stage, played gloomy organ music, and delivered a solemn, incredibly petty eulogy for Mac OS 9. It was a bizarre, dramatic stunt that perfectly killed off the classic system.
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