Economy
Bic mastered cheap disposable plastic to dominate
HERE’S THE INTERESTING PART
Why sell a quality product once when you can sell cheap garbage forever? Marcel Bich realized that if he mastered cheap, injection-molded plastics, he could completely monopolize throwaway goods. He aggressively launched disposable pens, then disposable lighters, and finally razors, building an empire entirely on items destined immediately for a landfill.
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