A closer look

Iron Man's iconic post-credits scene featuring Samuel L. Jackson as Nick Fury was filmed in absolute secrecy with a skeleton crew to prevent any leaks from ruining the surprise, leading director Jon Favreau to completely omit the scene from the final script and instead hand the actors their dialogue on a tiny piece of paper on the actual day of shooting; this two-minute sequence effectively launched the multi-billion dollar Marvel Cinematic Universe, conditioning an entire global audience to sit through ten minutes of names of visual effects artists just to see a brief teaser, ultimately creating a society where leaving a movie theater when the movie actually ends is considered a cultural crime, all because a guy with an eyepatch talked about an initiative in a poorly lit living room sixteen years ago