A closer look
Imagine licensing your personal identity to a video game, only for a soulless corporation to brutally kick you off the box art the second a younger athlete smiles. After being the sole face of Madden NFL for over a decade, EA decided that modern gamers didn't want to look at an aging broadcaster. They replaced him with NFL athletes, meaning a massive portion of the current player base doesn't even know John Madden was a real human being.






