stackyFACTSWe prefer eliminating a microscopic hazard completely over significantly reducing a massive one. Being utterly safe from one trivial thing provides a profound, totally unearned sense of security.
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Good posture is extremely hazardous to your safety. Physically adopting a dominant, upright stance chemically boosts testosterone and drastically lowers fear,…
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When people are introduced to new safety measures, they automatically increase their risky behavior, entirely offsetting the intended benefits of the safety…
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We are spectacularly terrible at statistics. Zero-risk bias means we would rather completely fix a trivial, one-percent problem just to feel a false sense of…
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Why did major driving injuries strangely remain high even after mandatory seatbelt laws were strictly enforced?
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When you are the last to arrive in a large household, you have to throw yourself off a roof just to get noticed. The youngest kids are biologically wired to…
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The Pseudocertainty effect is how slick salesmen easily empty your pockets. If an investment is framed as protecting you from losing what you already have,…
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