A closer look
If you've ever wondered why Disney felt so magically superior in the 1930s, it's because Walt was running a ruthless monopoly on the color spectrum. Disney signed an exclusive contract for the three-strip Technicolor process in 1932. For three full years, no other animation studio was legally allowed to use full color. While Fleischer Studios and Warner Bros were stuck drawing dreary, monochrome shorts, Mickey Mouse was out there stunting on them in vibrant, copyrighted hues.






