A closer look
Shooting a movie in your backyard with your family doesn't usually scream global phenomenon, but the Adams Family pulled it off. By bypassing traditional theatrical windows and leveraging niche streaming platforms like Shudder, microbudget folk horror has established its own punk-rock distribution circuit. These platforms use hyper-targeted algorithmic curation, ensuring that a microbudget movie about a mother-daughter witch cult gets pushed directly to the exact demographic craving exactly that weird vibe.
