stackyFACTSThe substitution effect guarantees brand loyalty is mostly a myth. The moment a premium cut of steak becomes too costly, consumers seamlessly pivot to generic poultry without shedding a tear. It demonstrates that our sophisticated culinary preferences are wildly fragile and entirely dictated by whatever is currently on sale.
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Why do grocery stores violently prefer “Buy One Get One Free” sales over simply marking both items 50% off?
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