Games
Modern Warfare 2 spent four times more on marketing
HERE’S THE INTERESTING PART
Why pay programmers when you can pay Eminem? Infinity Ward developed Call of Duty: Modern Warfare 2 on a respectable fifty million dollar budget. Activision then turned around and dumped an obscene two hundred million dollars exclusively on marketing, flooding television networks and billboards. The strategy paid off, proving that if you scream loudly enough, gamers will buy absolutely anything.
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