Doom was heavily marketed in 1995 using a bizarre promotional video where a young, incredibly awkward Bill Gates superimposed himself inside the bloody corridors of the game wielding a virtual shotgun.

A closer look

Doom was heavily marketed in 1995 using a bizarre promotional video where a young, incredibly awkward Bill Gates superimposed himself inside the bloody corridors of the game wielding a virtual shotgun. Microsoft used this violent, demon-slaying masterpiece to casually prove that their upcoming Windows 95 operating system was a viable platform for hardcore gaming, desperately trying to shed their boring corporate spreadsheet image. You have to appreciate the dystopian comedy of one of the richest billionaires on earth awkwardly pretending to blast undead marines just to sell operating systems to teenagers. Watching the founder of modern personal computing enthusiastically promote a satanic first-person shooter remains one of the most delightfully unhinged marketing stunts ever executed by a supposedly respectable tech conglomerate