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Economy

Why mediocre products look better in gift baskets

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A single mediocre lotion looks unappealing alone, but put it in a decorative basket with soap and a terrible sponge, and it suddenly looks like a premium gift. Items appear vastly more attractive when grouped together, masking individual flaws. Retailers rely on this to offload their absolute worst inventory during the holidays.

Why mediocre products look better in gift baskets
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