A closer look
While her male peers were busy traumatizing infants to prove a point, Mary Cover Jones figured out how to fix them. She took a kid named Peter who was deathly afraid of rabbits and systematically fed him his favorite snacks while slowly bringing a rabbit closer to him over several days. By pairing the sheer terror of a fluffy bunny with the dopamine hit of graham crackers, she effectively invented exposure therapy, proving you can bribe the human brain out of a phobia.





