A closer look
Private browsing features like Google Chrome's incognito mode were designed strictly to keep your web history hidden from other people who physically use the exact same device, not to make you invisible to the wider internet. Despite the very obvious warning screen that pops up every single time you open a dark-themed tab, millions of users still genuinely believe putting on the little digital trench coat makes them an untraceable cyber ghost. Your internet service provider, your employer, and the websites you visit can all clearly see exactly what you are aggressively searching for at three in the morning. Tech companies just gave us a placebo button that turns the browser window a cool shade of gray, lulling us into a false sense of security while they happily continue to harvest our browsing habits for targeted advertisements about embarrassing medical conditions
