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FarmVille was designed to keep you coming back
HERE’S THE INTERESTING PART
There was nothing innocent about tending to those Facebook tomatoes. Zynga weaponized B.F. Skinner's operant conditioning theories, implementing strict punishment mechanics where your crops would literally wither and die if you dared to log off and live a real life. By weaponizing guilt and social peer pressure, they manipulated millions of office workers into treating a spreadsheet like a sacred agricultural duty.
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