Why fast-food menus change when you travel abroad

Walking into a familiar burger joint abroad is a disorienting fever dream. Instead of standard fries and shakes, you are suddenly confronted with localized creations like teriyaki burgers, spicy paneer wraps, or bizarre seafood sandwiches that defy all logic. It is a harsh reminder that the globally recognized brand you sought out for comfort actually caters to palates infinitely more interesting than yours.