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It sounds incredibly ruthless, but bringing a slightly less attractive friend to the bar is a scientifically proven strategy to get numbers. The decoy effect…
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Scarcity principle dictates that humans place a higher value on an object that is scarce, and a lower value on those that are abundant, which directly…
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Consumers will completely change their preference between two options when presented with a third, asymmetrically dominated option designed solely to…
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Strategic self-anticonformity, widely known as reverse psychology, weaponizes our natural reactance. By feigning a stance you do not actually hold, you trick…
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The Pseudocertainty effect is how slick salesmen easily empty your pockets. If an investment is framed as protecting you from losing what you already have,…
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Why do almost all massively popular social media apps aggressively use the exact same shades of blue for their branding?
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