A closer look
Viral internet fame usually looks incredibly effortless, but dancing on moving gym equipment is a brutal logistical nightmare. For the music video 'Here It Goes Again', the band OK Go committed to an uninterrupted, one-take choreography sequence entirely performed on motorized treadmills. Because there were no hidden cuts or editing tricks to fall back on, a single misstep meant restarting the entire song. The band spent eight straight days filming and suffered through exactly 70 grueling, physically exhausting takes before capturing the single flawless run that broke the internet.
