A closer look
Parents have spent the last three decades screaming at their kids to turn off the video games, which makes it hilariously ironic that pediatricians are now legally prescribing them. Digital therapeutics represents a wild frontier where FDA-approved software is treated identically to pharmaceutical pills. EndeavorRx uses targeted sensory stimuli and motor challenges designed specifically to target and activate the prefrontal cortex in children with ADHD. Instead of popping stimulants, patients are literally playing a specialized racing game that rewires their dopamine reward loops. Take that, screen-time limits.
