A closer look
Twentieth Century Fox literally paid someone to create an entirely fake internet persona to write glowing, enthusiastic blog posts about the terribly received movie 'A Good Day to Die Hard', a desperate marketing tactic that completely backfired when sharp-eyed internet users immediately traced the IP addresses of these highly suspicious fanboy accounts directly back to the studio's own corporate headquarters; rather than making a better movie, the executives thought they could simply astroturf their way to box office success by pretending that real humans actually enjoyed watching Bruce Willis sleepwalk through explosions, a spectacular failure of digital deception that perfectly highlights the eternal struggle between heavily funded corporate PR machines and the relentless, deeply cynical weaponized autism of online movie nerds
