A closer look

If you are hiding bad news in a presentation, always bury it exactly in the middle. The serial position effect reveals that human memory is incredibly lazy. We exhibit the 'primacy effect' (remembering the beginning of a list because our brain was fresh) and the 'recency effect' (remembering the end because it just happened). Everything sandwiched in between is treated as mental filler and instantly deleted, making the middle of your speech practically invisible.