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The motorcycle company that tried to trademark an engine sound

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Imagine trying to legally own the audio equivalent of a prolonged mechanical burp. In 1994, Harley-Davidson filed a trademark application for the distinct 'potato-potato-potato' sound of their V-twin engines. Competitors like Suzuki and Kawasaki immediately panicked and sued, pointing out that any V-twin engine sounds like that. After wasting millions on lawyer fees, Harley quietly dropped the effort.

The motorcycle company that tried to trademark an engine sound
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