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Psychology

Why anonymity can make people act cruelly online

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Deindividuation is what happens when humans lose their personal identity within a crowd or behind an anonymous screen name. Without the threat of real-world social consequences or eye contact, the moral inhibitors in the brain shut down. This explains why Brenda, a sweet grandmother of four who knits sweaters, spends her evenings sending unhinged death threats to strangers on Twitter over a baking recipe.

Why anonymity can make people act cruelly online
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