Psychology
Why spending money on others feels better for longer
HERE’S THE INTERESTING PART
Your self-care shopping spree is an evolutionary scam. Studies show that prosocial spending triggers the brain's mesolimbic reward pathway much more sustainably than buying your fourteenth pair of sneakers. We are biologically hardwired as a cooperative species, meaning your brain forcibly rewards you with serotonin only when you actually contribute to the tribe.
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