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Virtual billboards serve real world advertisements

HERE’S THE INTERESTING PART

Because escaping reality should always include being aggressively sold a soft drink. Publishers figured out they can dynamically swap the textures on digital billboards to display real-world advertising campaigns. Nothing ruins immersion quite like exploring a post-apocalyptic wasteland and seeing a massive, pristine banner for a local insurance firm.

From the Stacky collection1 min read
Virtual billboards serve real world advertisements
STACKY / Games
Topics in this factadvertisingAdvertisingMarketing
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