A closer look
George Sperling flashed a grid of letters at people for just 50 milliseconds. Ask them to name all the letters, and they'd only remember four. But if he played a specific tone right after the flash indicating which row to read, people could flawlessly recall any row requested. You actually possess photographic memory, but it expires in a fraction of a second. Your visual system buffers the entire world, and your brain frantically dumps 99% of it before you even realize you saw it.






