stackyFACTSOnce an agreement is locked in, the terrible unseen terms magically appear, but you feel way too awkward to back out. We stick to awful deals purely because the discomfort of reversing course feels worse than the bad deal itself.
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Humans will irrationally continue to invest time, money, and effort into a failing endeavor simply because they have already invested resources into it. This…
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If a mouse spends five minutes waiting for a food pellet, it will stubbornly refuse to switch to an empty, faster line. Apparently, the agonizing refusal to…
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Your wallet heavily dictates your digestive suffering. Diners will force down an entirely burned, flavorless meal simply because it cost thirty dollars,…
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Announce a bold goal to an audience, and the overwhelming fear of looking like a flake will force you to see it through. We use the terrifying weight of…
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Experiencing vast, majestic landscapes triggers a psychological state of awe that literally shrinks your sense of self, making your petty personal dramas feel…
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Why is it significantly easier to remember a cheesy commercial jingle than your own passwords?
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