Psychology
Why a smaller gift can feel more generous
HERE’S THE INTERESTING PART
Generosity is an illusion governed by context. The Less-is-Better effect proves that when evaluated separately, people perceive a highly-priced small item as way more generous than a cheap large item. We judge value based on the category's standard, not the absolute dollar amount, meaning you can easily buy love as long as you buy the most expensive version of the cheapest possible category.
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